Key take-aways from the talk with Dr Tejal Lathia:
1. Partnership of Doctors and Technology companies to develop better Digital Therapeutic options, that can lighten the load of doctors during the brief consultation time they get with each patient.
2. Pharma Companies to move from product-centricity to patient-centricity for a win-win situation for everyone.
3. Develop accurate digital scientific content which patients can watch / read for better understanding of their condition, than simply relying on whatever Dr Google shows them.
4. Shared decision making by Doctors & Patients than one-way Rx by the Doctor.
5. Patients still need doctor to confirm what they read on internet. Doctors should hear them out and not feel confronted by the questioning.
6. Give constructive & meaningful suggestions / solutions to patients with T-2 diabetes on what to do and not on what not to do, taking into account patient's profile & need. (compassion, empathy, team-work)
7. Pharma needs to overhaul their approach in meeting doctors: less frequent visits, offering digital solutions that can be helpful for the patients, find more constructive ways of engaging the doctor rather than annoying.
And yes, quite a few doctors like Dr Tejal are digital savvy, active on social media like Twitter. So the points made by her in this talk can be of use to look at Pharma-Doctor relationship in a more constructive, digital way...
Thank you Sandeep, that's a very comprehensive summary.